Opportunity
In Ocala, FL there is an absence of curbside recycling. Since there is no curbside pickup the alternative is the landfill, which is located on the outskirts of the city. Curbside pickup is a need amongst the people who would like to recycle, but don't have time to take the trip to the landfill. Like I said before, the alternative is the landfill. People are more interested in recycling compared to the past. With technology, news, and the internet, everyone is more aware of global warming and our human waste problem. It's easier to communicate the benefits of recycling. Recycling significantly can contribute to the reduction of greenhouse gasses. Now with the escalation of global warming, recycling is needed more than ever. With 75% of the waste being recyclable and only about 30% is recycled. This opportunity may not last forever, because the county may eventually try to fund their own program. I think would be loyal to recycling, when they see their contributions are keeping the county cleaner and more sustainable. Others would enjoy seeing the landfill reduce in size. Marion County is the biggest county in Florida. With that said, I think it is time for the county to be green.
Innovation
The innovative service that I will be providing to clients is a curbside pickup of recyclables that include plastics, aluminum, batteries, and paper. This service will be offered at a price of $18, which is $0.60 a day. The yearly subscription of the service is $180, that is a savings of $36 a year. How does this service work? Every Thursday there will be a curbside of all the recyclables, the recycling bins will be provided. The company will be providing new ways of recycling, technology today has made recycling more effective. None of the operations will be radical for they have been done before in the business. The company will be using the latest recycling methods.
Venture Concept
It may be difficult to get customers to use my service because they are not used to paying for recycling. The reason why they may switch from the usual landfill drop-off is that it can be time-consuming. Everyone doesn't have the capability to take their time out of the day to do recycling each week. We live face paced world now and people don't have time. The competitors include landfill and the small recycling bins at Publix. This venture has its weaknesses and vulnerabilities. Many people are still ignorant of global warming and the effectiveness of recycling. My service is also not free, the landfill offers the recycling for free. There are more strengths than weaknesses for this venture.
Minor Elements
What sets me apart from competitors right now is the curbside pickup. The business niche will be the secret sauce for the company. The company will approach challenges and offer innovative types of recycling. This will make it harder for competitors. I want the company to have a clan structure, which is a family type culture in an organization. The company vision is to see a cleaner environment and for companies to be more sustainable.
My next opportunity could be to make products out of the recycled items. Recycled plastics can turn into shirts, sweaters, and even foam packaging. The recycled papers can be made into office paper, toilet paper, and cardboard. This opportunity could be targeted toward new and current customers. There are many things you could create with recycled items.
Where do I see myself in 5 years after venture launch? I would like to venture and other cities that don't have curbside pickup. The more people recycle the better. My vision is to see a healthier, cleaner environment. I want to help reverse global warming if possible and start getting rid of landfills.
My next opportunity could be to make products out of the recycled items. Recycled plastics can turn into shirts, sweaters, and even foam packaging. The recycled papers can be made into office paper, toilet paper, and cardboard. This opportunity could be targeted toward new and current customers. There are many things you could create with recycled items.
Where do I see myself in 5 years after venture launch? I would like to venture and other cities that don't have curbside pickup. The more people recycle the better. My vision is to see a healthier, cleaner environment. I want to help reverse global warming if possible and start getting rid of landfills.
I think the toughest thing here is going to be having people realize they need to recycle. maybe great marketing campaigns and other ways of influencing peoples opinion on the matter can really shape how your business will grow its customer base. I think you have a great concept and there is most definitely a market for it. when you hash out these details it really helps bring everything into perspective and hopefully sheds a new light on how the business needs to function in order to be success-full.
ReplyDeleteHey Christian! So in my previous commentary I advised how it would be a good idea to strike a deal with the local government as I think this would provide you with a much easier route to get recycling to people's curbs. One thing I was reminded of when I read your post just now is something my godfather mentioned to me the other day. My godfather is the superintendent of the city of Hialeah's waste department. From what he has told me, one of the largest difficulties in handling recycling is that most people don't know how to recycle. Even those who think they know are sorely unaware of how to properly sort the various recyclables. Another thing is that many are not aware of what can and cannot be recycled. This causes many articles that cannot be recycled to be mixed in with recycled goods. Best case scenario, the mixture easy to separate and is so by the line workers at the facility. Worst case scenario, they have to throw an entire batch in the landfill because it cannot be easily recycled. It turns out, recycling is expensive, and navigating these costs can be troublesome.
ReplyDelete