Tuesday, July 3, 2018

Create a Customer Avatar

Hobbies: Hiking, Golfing, Fishing, Kayaking.
Vehicle (color: white, blue, green): High mpg or battery powered Sedan/Suv.
TV Shows: HGTV, History, Discovery, HBO, ESPN, CNN.
Children: Maybe
Favorite Books: Harry Potter, The Stand, Lamb.
Favorite Politicians:  Bernie Sanders, Ralph Nader, Barack Obama.
Age: 21-45

What do I have in common?
I enjoy golfing, kayaking, and fishing. I have a high mpg Ford Focus, but the color is silver. I don't really like watching HGTV OR CNN, but similarly, I like HBO, ESPN, Discovery, and History. I'm not really into reading books at the moment because the University requires so much of it already. Bernie Sanders was one of my favorite politicians in the past election, alongside Gary Johnson. I am 21 years old and I find all the similarities just coincidences. I don't think what a person likes and doesn't like gives an understanding of that person's ideology, well politically it does, but that's all. I grew up in a Republican household, but I grew up and forged my own ideologies. People can like different shows, vehicles, hobbies, politicians, and still would want to recycle.

2 comments:

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  2. Hey Christian! good job creating an actual illustration of what your typical customer would look like. I must say though that I do disagree with your assertion that what a person likes does not give an understanding of their ideology. Although I do agree that what a person likes or doesn't like is not an equation to whether or not the will recycle, I also know from studying the social sciences that what someone likes or doesn't like can serve as a standpoint to make an educated guess as to how likely someone is to perform a certain act such as recycle. The reason for this is because it provides a background for the individual which may lead to the truth. The truth being, what their stance is on recycling. great job though! Interesting post.

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