Testing the Hypothesis, Part 1

The Opportunity 

In Ocala, there is an inefficient amount of recycling for citizens because there isn't any house pick-up. 

The Who: Citizens of Ocala

The What: Inefficient amount of recycling

The Why: There isn't any house pick up

The Tests

Testing the Who: Yes, others have this need. Many people want to recycle, but they don't want the inconvenience of going to the landfill to recycle.

Testing the What:  People may not like the recycle pick up because they don't to pay the extra money for it.

Testing the Why: There may be reasons why there isn't any recycle pick up. Citizens may not want to pay for it. It's possible that the process separating glass, plastic, ext is to not followed correctly by citizens.

The Interviews 

First: This interviewee is a 23 year-old female that likes the idea of recycling. She doesn't like going out of her way to recycle, so she never recycles. She would be interested in the possibility of recycling if there was pick-up. She also explained that it would need to be reasonably priced, if it's too expensive then she wouldn't be interested. It's not a huge need for her, but she does believe that recycling helps the environment.

Second: The 32 year-old male says that he hasn't really thought about recycling and he's not sure if he would. I asked if the pick-up was at a reasonable price, would he still be interested? He said it's possible, but it would depend on his budget. He does think that recycling is important and that people should do it, including himself. He has never thought it was need and he has never gone out of his way to recycle.

Third: I interviewed a 38 year-old male and he does recycle at times, but only when he goes to the landfill to get rid of leaves, beds, ext. At a reasonable price, he would be interested paying for recycle pick-up. The male only would recycle plastic because he doesn't usually have enough glass products to get rid of. He does think it's a need and supports the solution.

Fourth: The 30 year-old female would be very interested in recycling pick-up. She has lived in other cities where she had the option to pay for pick-up in the past. The women also thinks that it be provided by the county for free, but of course that's not happening. She doesn't recycle now because the landfill is in the outer city and it's too much of a drive. She would be all for the pick-up, especially if the price is reasonable. She started getting into recycling in her mid 20's because she's getting tired of seeing gigantic landfills. She knows it's a need and wants to help the environment by recycling.
Fifth: The 43 year-old mom has been interested in recycle-pick up, since she noticed all of the cans she has been throwing away in the trash. She stated that her son drinks sodas and her boyfriend drinks canned beers, so there's quite a bit in quantity. Even though she lives close to the landfill, she doesn't recycle. The woman does think it's need in the community. If the price was reasonable enough that she could afford the pick-up, she would probably take advantage of it. She would be interested in aluminum and plastic recycling.

Summarize 

The opportunity still exists after gaining feedback from the interviewees. I would just have to make sure it's convenient and make sure the price is affordable.  I think that a lot of people of the community don't go out of their to do things, especially recycling because it doesn't feel too much of a need. There should be some information sharing to help customers see the benefits of recycling and how much they could make a difference. With anything else, feedback has showed me what needs to be tweaked. I honestly didn't think that many people cared about recycling.