1.Segment: I feel the best segment is to focus on the environmental conscious consumer. They'll provide the most support for the recycling opportunity.
2. Three Interviews: The first interviewee is an avid environmentalist who tries her best to stay green. She recycles regularly and believes it reduces pollution. The second interviewee ideology is that recycling will help reduce the size of landfills, she knows there can be cons. But, the positives outweighs the negatives. The last interviewee, also thought themselves as someone that is concerned for the direction of our environment. Each interviewee cared about recycling and the environment.
3. Awareness
First Interviewee: She becomes aware of the unmet need at her house because she does not receive recycle pick-up. She has to go the landfill to do her recycling and it becomes a nuisance. It's hard on her to recycle because she's busy with a full time job and family.
Second Interviewee: As she becomes aware that she needs recycle pick-up. She also notices all the plastics and paper people throw away in the garbage. Recycling can be hard because the landfill isn't close.
Third Interviewee: Just like the other interviewees he mostly notices this unmet need at home when he either forgets to recycle, or puts his recyclables in a bag to take off. He also thinks many that companies should join the more sustainable route and recycle.
4. Information Search: All three interviewees have noticed that Marion County doesn't offer curbside pick-up and none of them have used to search for alternatives. Like most families, they do have conversations about sustainable solutions. All three believe that recycling is a small step in the right direction.
5. Report: What I have concluded is that curbside pick-up is a simple solution for the county. It will help with sustainability and hep reduce the size of the landfill. Offering customers this unmet need would reduce pollution in the city, and give them a chance to recycle more. Many of the interviewees have trouble recycling because many of them are immersed in the daily life.
6. Conclusion: By engaging toward the environmentalist that truly care about recycling is one of the best approaches. I've noticed that didn't look for advertising on the internet, so I would have to find a better approach to find customers that have the unmet need. These interviews have showed me that people that have the green "ideology" are the group that will be most of the customer base. So, by advertising the positives of recycling and getting businesses to join will help get a better range of future customers.
Good approach. it seems you did a great job on interviewing and getting the gist of what these customers want. I like the information you've provided here because it gives you good footing in how you want to tackle this issue. Recycling is such a key component to maintaining a healthy planet and we as humans should do more for that. I'm glad you a business minded individual who things on the wave length.
ReplyDeleteI think you did a good job identifying your market segment. People who care about the environment are most likely going to be the main customers you will have. Advertising well play a huge roll in the success of your idea. I think your idea of getting businesses on board could potentially expand the reach of such a program as well.
ReplyDeleteI enjoyed reading your post Christian, I think you put out some good information on your segment. I too am an environmental conscious customer because I think sustainability is important to our society. I think this program has great potential to prosper because there are people who care about keeping their homes clean and who care about recycling. It is not a hard task and it can go a long way.
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